Since 2020, I have held the position of daily operations manager and e-commerce manager at No78. My responsibilities span a wide range—from overseeing the company’s digital infrastructure to engaging in day-to-day customer interactions. I bring strong business acumen and experience working strategically across departments.
With my academic background in IT and Digital Design, concepts like usability testing, UX/UI design, workshops, low- and high-fidelity prototypes, as well as front- and backend development, are all part of my everyday vocabulary. Throughout my roles at both No78 and Benedikte Utzon, I have consistently applied my expertise in service design, strategic design, user experience, and interaction design to bridge the gap between users and digital products.
I have also led user testing initiatives and conducted data analysis to enhance the digital presence and performance of the businesses I’ve worked with, always with a strong focus on creating better, more meaningful user experiences.I truly value being part of a workplace where mutual respect and cross-functional support are part of the culture.
Practical Information
Freya Wattez, 4th of December 1997.
Trøjborg, 8200 Århus N
+ 45 27 52 31 91
Languages; Danish, Dutch, English and a bit German and French
Education History
2013 – 2016 : STX at Silkeborg Gymnasium
2018 – 2021 : Bachelor degree in arts, Digital Design at Aarhus University.
2021 – 2023 : Masters in IT, Digital Design at Aarhus University.
2023 : obtained the title cand.it, Digital Design
Career since 2015
2015 – 2019 : Assistant manager at Benedicte Utzon
- Provide brilliant customer service for customers
- Management of webshop, SOME, shift schedule, visual standards in store & weekly newsletter (setup and sales)
2020 – 2023 : Store manager at No78.dk
- Creating and maintaining the digital identity (webshop, newsletter, marketing, etc..)
- Generel management of a physical and digital store with 3-6 employees.
2023 – now : E-commerce- & store manager at No78.dk
- Shared responsibility for leading all aspects of business operations – including customer engagement, system upkeep, strategic planning, and growth initiatives.
- Digital identity – front- and backend development. WordPress and Shopify systems.
- Marketing: annual calendar/yearly roadmap, META, Klaviyo, google Adds & analytics, SEO trustpilot, branding, positioning, strategic planning, performance analysis, market research and target audience understanding.
Skills and Tools
Design Tools
- Figma, Sketch, Adobe XD, Wireframing, Creative Cloud
- Prototyping as a tool for software design
- Professional knowledge of UX/UI design
Web Development and E-commerce
- Basic knowledge of HTML, CSS, JavaScript, C#, Python
- Experience with WordPress, Shopify, Wix
- Shopify and WordPress administration and customization
- Experience with Marketing
Hardware and Prototyping
- Experience with Basis Arduino boards for hardware prototyping
- Design and development of digital prototypes and user interfaces
Marketing and Performance Analysis
My experience with marketing is both strategic, creative, and data-driven – encompassing everything from idea generation and branding to campaign execution and performance analysis.
Developed websites
2025 : No78.dk (new website)
2024 : Kirkegaard-byg.dk
2022 : No78.dk
2022 : Skanfod.dk
2021 : Midtjyskhegn.dk
2019 : Benedikteutzon.dk
2017 : Topbrands.dk
Wanna say Hi?
I’m always eager to chat with other designers, developers or companies. Whether it’s about an upcoming project, a potentiel collaboration, a job or just to say hello, feel free to write me an email.