My experience with marketing is both strategic, creative, and data-driven – encompassing everything from idea generation and branding to campaign execution and performance analysis.
Annual Calendar/Yearly Roadmap
Planning and organizing marketing initiatives throughout the year, ensuring alignment with business goals, seasonal trends, and key campaigns.
META
Experience with META platforms (Facebook, Instagram, etc.) for targeted advertising, social media management, and performance tracking to drive customer engagement and conversions.
Email Marketing
Using Klaviyo for email marketing and automation, including segmentation, campaign management, and performance analytics to optimize customer journeys. I have experience with Mailchimp as well.
Google Ads & Analytics
Proficient in setting up, managing, and optimizing Google Ads campaigns to drive traffic and conversions. Skilled in analyzing data using Google Analytics to measure performance and refine strategies.
SEO (Search Engine Optimization)
Expertise in improving website visibility through SEO best practices, including keyword research, on-page SEO, and backlink strategies to increase organic search traffic.
Trustpilot
Managing and utilizing customer reviews and feedback on Trustpilot to enhance brand credibility and improve customer satisfaction.
Branding & Positioning
Developing strong brand identities and positioning strategies that differentiate the brand from competitors and resonate with target audiences.
Strategic Planning
Crafting long-term marketing strategies, setting measurable objectives, and ensuring alignment with business goals for sustainable growth and success.
Performance Analysis
Continuous monitoring of key performance indicators (KPIs) to assess campaign effectiveness and optimize future marketing efforts using tools like Google Analytics and Klaviyo.
Market Research & Target Audience Understanding
Conducting thorough market research and analyzing consumer behavior to identify target audiences and tailor marketing messages for maximum impact.
Communication and Digital Content Creation
I am skilled in crafting and delivering clear, compelling messages — both visually and verbally — tailored to different platforms and audiences.
Marketing Competencies Acquired Through My Education
Through my academic background in Digital Design and IT, I have gained a comprehensive understanding of both the strategic, creative, and analytical aspects of marketing.
Creativity and Concept Development
Working with iterative, design-based processes has provided me with solid experience in idea generation, concept development, and innovation — essential for campaign planning and content marketing.
User-Centered Approach and Audience Insight
I have worked extensively with analyzing and understanding user needs, behaviors, and motivations — forming a strong foundation for targeted and effective communication.
Strategic Thinking
My education has equipped me with the ability to develop and assess strategic solutions that align business goals, audience needs, and digital opportunities in cohesive marketing efforts.
Branding and User Experience
With a strong focus on UX and interaction design, I have learned to design holistic brand experiences by combining visual identity, tone of voice, and user journey mapping.
Data Collection and Performance Evaluation
I have hands-on experience with both qualitative and quantitative research methods, allowing me to evaluate campaigns, analyze market trends, and optimize initiatives through a data-driven approach.
Wanna say Hi?
I’m always eager to chat with other designers, developers or companies. Whether it’s about an upcoming project, a potentiel collaboration, a job or just to say hello, feel free to write me an email.